When you're the best at something, you can charge a premium. Just look at Apple with the iPhone. The same sounds true for Sony with its 4K TVs. Take the 70-inch X830F, for example. It sells for $ 2,000, compared to the $ 1,200 rival LG asks its competitor. But that's when it isn't for sale – right now, Walmart has that exact model for $ 1,100.
Do the calculations and that is a $ 900 discount. However, the most interesting thing is that it is now $ 100 cheaper than the equivalent LG. To understand why that is important, we should take a look at what makes the Sony TV worth extra: all $ 800. Simply put, it comes down to the overall 4K experience.
Sony invested a great deal of time and effort in its 4K HDR X1 and 4K X-Reality Pro Engine, which work together to improve HD and Full HD content in a higher 4K Ultra HD revolution like no other 4K TV in the market, producing clear and clear images that do not show signs of remastering in the background.
Combine them with your internal object-based HDR Remaster, Motionflow XR and Super Bit Mapping, and you have a TV that uses a combination of HDR and 4K sorcery to convert even the simplest environment into one full of precise colors and vivid details, regardless of whether they are disturbingly dark or blindingly clear scenes  And that is what positions the X830F 70 inches above the competition; LG did not dedicate the same amount of blood, sweat and tears to perfecting the 4K experience, but instead chose to group a mixed bag of HDR options, including HDR10, into the unit, without a smoothing engine to make sure everything looks crystal Clear and full of details.
There is also no shortage of content to watch. The 70-inch Sony X830F runs Google's Android TV operating system, which is a one-stop shop for all leading streaming services, including Amazon Prime Video, DirecTV, Hulu, Netflix and Sling TV. It also has the built-in Google Assistant, which can be used to track content, without scrolling.
In addition, you also have the option of using the Wizard to control several smartly connected devices, such as the Nest Learning Thermostat and a Robot Roomba Vacuum, directly from your TV. And that without having to connect a Google Home, as is the case with some low-end models from other manufacturers, such as LG and Vizio.
However, let's face it: not everyone has the space for a 70-inch 4K TV. If you're looking for something a little smaller, there are several unmissable 4K TV offers available right now, including a 43-inch TCL for $ 230, a 50-inch Vizio for $ 300 and a 55-inch TCL for $ 530. There is also a 43-inch Samsung QLED available for $ 650.
Not sure what a fantastic TV does? Take a look at our shopping guide.
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