htc desire u19e 19 news

HTC Still Makes Smartphones, but Still Isn’t Great at Marketing Them

It's easy to forget that HTC still makes smart phones, since it sold most of its phone division to Google, has not competed in the flagship race for a while and is focused on selling the HTC Vive VR headset. However, the phones are still there and HTC has announced a couple of new ones: the HTC U19e and the Desire 19+. What has not changed in HTC is its approach to marketing, which for a short time was extended to the advertising of Apple products.

HTC U19 +

  htc desire u19e 19 news

We'll come back to that. What's with the phones? The HTC U19e is the most interesting of the two, as it has a specification to challenge the current mid-range phones, the Google Pixel 3a. It is a large phone with a 6-inch screen on the front, and instead of a notch, HTC has boldly decided to add bevels at the top and bottom of the screen. The fingerprint sensor is located on the back of the phone, along with a double lens camera.

There is a good amount of power inside the Qualcomm Snapdragon 710 processor and 6 GB of RAM, plus 128 GB of internal storage and a MicroSD card slot. However, despite the bevels, HTC has not added a 3.5mm headphone jack to the U19e. The resolution screen of 1080 x 2160 pixels received the HDR10 treatment, which means it should be excellent for movies. The double lens camera consists of a 12 megapixel sensor and a 20 megapixel sensor. Finally, the battery has a capacity of 3930mAh.

So far it was only launched in Taiwan, where it cost the local equivalent of $ 475.

Desire 19+

  htc desire u19e 19 news plus

The HTC second The new phone is a new entry in the Desire series, called Desire 19+. It stands out from the previous Desire phones due to a triple lens camera, which has a main camera of 13 megapixels, a wide-angle lens of 8 megapixels and a camera of 5 megapixels in depth. The internal processor is a MediaTek Helio P35, along with 4GB or 6GB of RAM, while the screen is even larger than the U19e of 6.2 inches.

The design is different from the U19e and has a series of cameras that remind us The Huawei P20 Pro, which is located on the back with a fingerprint sensor. On the front, HTC has used a notch to reduce the size of the bevels, although the chin still looks great in the photos. For now, it has only been announced for Taiwan, and prices start at $ 280.

Marketing mix

Check out the main HTC website for the U19e now, and there's a beautiful photo of a man and (probably) his son, enjoying the new HTC phone. However, the image has been carefully manipulated since it first appeared, as the father wore what was obviously an Apple Watch.

The best smart watch in the world can do many things, but connecting to an Android phone is not one of them. A confusion in the modeling agency and a mistake by the photographer has resulted in a quick correction of Photoshop to remove the image of Apple. HTC has not had the best track record of marketing and promoting its generally decent devices, but this will be one of the factors that will cause the most embarrassment for the company.

If HTC decides to launch the new U19e or Desire 19+ outside of Taiwan, it has not. been revealed.

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