Alibaba is further immersed in its new facet of electronic sports, through its subsidiary Alisports, joined the Asian Olympic Council to introduce digital sports in the next Olympic Games.
eSports will be part of the Asian Games of 2018 and 2022
Alisports already managed to persuade the board of directors to include electronic sports during the Asian Games in Indonesia next year as a prelude to its inclusion in the 2022 Asian Games in Hangzhou.
The decision reflects "the rapid development and popularity of this new form of sports participation among young people", said the Asian Olympic Council in a statement, formalizing the partnership with the Alibaba group.
According to Newzoo, the sports market is constantly growing, with an estimated 190 million enthusiasts around the world. In April of last year, the industry accumulated a total of 450 million dollars in revenues, with a projection of 1 billion for 2019.
Despite the novelty for the Olympic Games, electronic sports have been showing a greater scope for a long time. make. Soon the NBA will open its own electronic sports league and there will be players in schools that will forge next generation professionals.
Previously, Alibaba had invested a total of $ 150 million in the International Electronic Sports Federation, and organized a world tournament with an accumulated prize pool of $ 5.5 million, which shows that its interest is increasing.