Apple's new Goldman Sachs-supported credit card was released yesterday to all iPhone users in the United States, and now the company is learning all the fun facts about physical titanium cards that it will ship to thousands of users. . That can be easily damaged. Thanks to the support web page unearthed in MacRumors Apple advises not to store Apple cards in leather wallets or to come in direct contact with denim. Such fabrics can cause "permanent discoloration that is not washed." I added that it has been processed. This means that any kind of metal, including the edge of another credit card, may come into contact with the metal, causing serious scratches or other finishing damage.
As for how to store your cards safely, Apple recommends that customers keep them in soft containers rather than leather. Avoid touching loose metal objects (of course magnets can make the strip into magnets). It is also recommended to clean the card with a microfiber cloth slightly moistened with water or isopropyl alcohol. “Do not use windows or household cleaners, compressed air, aerosol sprays, solvents, ammonia or abrasives to clean the titanium Apple card.
This all sounds a bit excessive because most people don't forget their leather wallets to avoid discoloration without credit card management. However, it's important to keep in mind that Apple cards with standard benefits are not the best credit cards with the best benefits. The 3% cashback is just as good as the built-in security feature that removes the card number from the actual card itself and generates a virtual number online to protect the card number for sellers who don't accept Apple Pay.
However, the primary purpose here is to use your Apple Card as a status indicator. Although backed by Goldman Sachs, a literal bank, Apple calls this card a "product made by Apple, not a bank." In essence, Apple is promoting Apple cards as an expression of brand philosophy for luxury, privacy and externalness, not related to boxed thinking, flimsy controversial financial institutions. And it also looks very smooth. It's part of the pitch, and it makes sense that Apple has a full support page to help you clean and manage your card as if it were a card.
That means you'll be surprised to find out that people can't keep it next to other cards or in leather wallets they've been using for years. The only solution I think is the advent of the Apple card case. It seems to be an obvious accessory opportunity that will not be provoked.